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40+ B2B SMS Templates — Copy, Personalise & Send

Ready-to-use B2B SMS templates for SaaS, agencies, recruiting, real estate, finance, and general outreach. Replace the brackets — and send.

Pro tip: Send these via B2BSMSMail — no contact list required. Try free →  |  Why SMS beats email →

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SaaS — Demo Request
Hi [First Name], saw [Company] is scaling its sales team. We help SaaS companies book 15+ demos/week via SMS — no cold email. Worth a 10-min chat? — [Your Name]
164 chars · First outreach
SaaS — Free Trial Follow-Up
Hey [First Name] — noticed you signed up but haven't started your trial yet. Happy to walk you through setup in 5 mins. When works? — [Your Name]
149 chars · Trial activation
SaaS — Upgrade Conversation
Hi [First Name], you've been on our free plan for 30 days. Users at your stage typically see [result] after upgrading. Quick call? — [Your Name]
146 chars · Expansion
SaaS — Win-Back
Hey [First Name], noticed you cancelled last month. We've since added [feature]. Happy to give you a 30-day free extension. — [Your Name]
139 chars · Win-back
Agency — New Business
Hi [First Name], I help [industry] companies add 20-40% more pipeline without increasing ad spend. Helped [Client] do that last quarter. Worth 15 mins? — [Your Name]
167 chars · Prospecting
Agency — Referral Ask
Hey [First Name], enjoyed working on [project]. Do you know any [industry] founders who might benefit from what we did? Happy to give you a referral fee. — [Your Name]
169 chars · Referrals
Agency — Case Study Share
Hi [First Name], just published a case study on how we helped [Company] get [result] in 90 days. Relevant for [Their Company]? Want me to send it? — [Your Name]
162 chars · Nurture
Agency — Reactivation
Hey [First Name], it's been a while! We launched [new service] that our [industry] clients are finding really valuable. Free for a quick call this week? — [Your Name]
168 chars · Reactivation
Recruiting — Candidate Outreach
Hi [First Name], your experience in [skill] is exactly what [Company] is looking for. They're hiring [Role] with strong comp + remote flex. Interested? — [Recruiter]
167 chars · Sourcing
Recruiting — Employer Outreach
Hi [First Name], I specialise in placing [role type] in [industry]. Have 3 pre-vetted candidates ready now. Open to a 10-min intro? — [Your Name]
147 chars · Client acquisition
Recruiting — Application Follow-Up
Hey [First Name], thanks for applying for [Role]. I'd love to chat for 10 mins. Does [Day] work? — [Recruiter Name]
117 chars · Application follow-up
Real Estate — Buyer Prospect
Hi [First Name], I work with commercial buyers in [Area]. Noticed [Company] has been growing — any interest in owned vs leased space? Worth a quick chat. — [Your Name]
171 chars · Buyer outreach
Real Estate — Seller Prospect
Hey [First Name], I'm actively working with buyers looking for [type] in [Area]. If you've considered selling, the timing is strong. Open to connect? — [Your Name]
165 chars · Seller outreach
Real Estate — Follow-Up
Hi [First Name], following up on my message about [property/opportunity]. Happy to share current comps if helpful. Good time to connect? — [Your Name]
152 chars · Follow-up
Finance — Advisor Outreach
Hi [First Name], I work with [industry] owners on [tax strategy/exit planning]. Most find 1-2 gaps worth addressing. Worth a no-cost 20-min review? — [Your Name]
163 chars · Advisor prospecting
Finance — Insurance Review
Hey [First Name], when did you last review your [business insurance/benefits]? Costs have shifted a lot. I can run a comparison in 15 mins. Worth it? — [Your Name]
165 chars · Insurance
Finance — Lender Outreach
Hi [First Name], seeing strong terms for [industry] businesses right now for [growth/equipment/working capital]. Worth a quick eligibility check? — [Your Name]
161 chars · Lending
General — First Touch (Problem-Led)
Hi [First Name], most [role]s I talk to at [industry] companies are frustrated with [pain]. We solve that specifically. Worth 10 mins? — [Your Name]
150 chars · Cold outreach
General — Social Proof Lead
Hey [First Name], we helped [Similar Company] achieve [result] in [timeframe]. Thought [Their Company] might have a similar opportunity. Open to chat? — [Your Name]
166 chars · Credibility-led
General — Event Follow-Up
Hi [First Name], great connecting at [Event]. Wanted to follow up on [topic]. Happy to send info or jump on a call — which do you prefer? — [Your Name]
155 chars · Event follow-up
General — Second Touch
Hey [First Name], just bumping this up in case my last message got buried. [One-line value prop]. Worth 10 mins? — [Your Name]
128 chars · Follow-up
General — Break-Up
Hi [First Name], haven't heard back — totally understand. I'll leave the door open. If [pain] becomes a priority, feel free to reach out. — [Your Name]
155 chars · Break-up
General — Referral Ask
Hey [First Name], do you know anyone struggling with [pain]? Even if timing isn't right for you, happy to help them too. — [Your Name]
136 chars · Referral
General — Meeting Confirm
Hi [First Name], confirming our call tomorrow at [Time] [TZ]. Here's the link: [Link]. Looking forward to it! — [Your Name]
125 chars · Confirmation
General — Post-Meeting Follow-Up
Hey [First Name], great speaking today! As promised, here's [resource]. Let me know if you have questions before [next step]. — [Your Name]
141 chars · Post-meeting

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